From sales promotions to discounts and BOGO offers. Better than any blue light specials, plus In-store radio creates a sense of urgency.

Point of Sale (POS) Advertisingin store promotions examples

There are several methods of advertising that can be used to target existing customers once they are already in your store. Let’s say you run a paid online advertisement for your flower shop, promoting 25% off of flower arrangements. That ad will only reach people who are searching the web, perhaps for nearby floral shops.

With POS advertising, the promotion is advertised in store, where customers or clients pay you for your business. In the example above, any customer who walks into your flower shop on their way home from work may see your in-store signage, or POS Advertising, about the promotion and purchase a larger quantity of flowers than he/she originally intended. This is an effective way to use POS Advertising to encourage impulse purchase behavior.

Buy One Get One (BOGO) is another common one. This promotion can be applied in two ways: There’s buy one get one free or buy one get the 2nd item % off. BOGO is typically used to move inventory, so if you’re sitting on a lot of stock that you want to clear out, this promotion could be a good option. As for consumer response? So, in BOGO-half-off, we tend to see lower revenues due to customers searching out the cheaper items for the BOGO pairings. BOGO-free converts better than the BOGO-half-off.”

If you want to draw people into your store, for example, then an attractive discount might be the way to go. On the other hand, if your goal is to move inventory, then you should look into BOGO or multi-buy promotions. There are no hard and fast rules when it comes to promotions. The “right” one will depend on several factors, including your products, customers, and price points. The key is to come up with an offer that has a high perceived value while not overeating of your profits. It’s a tricky balance, but when you pull it off, you’ll see the results in your bottom line.

Best part is… with an Internet connection you can up-date your promotions instantly. Test, test and test. If your promotion need tweaking, we have your back. Royalty free music, matched with professional voice over talent. Your In-Store marketing is in good hands.