Welcome to The only official archive of
Emmy Award-winning South Florida Today.

After the sale of PBS Affiliate WXEL Television, all 4×3 video format video tape was destroyed, making room for the digital world. More than 3,000 stories and programs were sent to the dumpster leaving no copies behind. Allan Mason, Sr. Producer of the show kept a private library, or archive of selected shows and stories. In order to preserve or archive this Emmy Award-Winning show, offers the following clips from his library.




On-Air Fundraising.
Since 53% to 60% of public television’s revenues come from private membership donations and grants… Most stations solicit individual donations by methods including fundraising, pledge drives or telethons which disrupts regularly scheduled programming. Some viewers find this a source of annoyance since normal programming is often replaced with specials aimed at a wider audience to solicit new members and donations. Underwriting spots are aired at the end of each program, and they differ from traditional commercials in several ways. Each commercial spot must meet several guidelines which state; underwritten spots cannot in any way, have any call to action. Meaning phrases such as: CALL NOW; SALE ENDS TOMORROW; and blatant offers.

Accusations of political/ideological bias.
In 2005 you may remember Bill Moyers resigning due to political pressures to alter the news. The initial idea was education… Unbiased and factual. The founder knew without commercial interference a bond of trust could be established free of financial influence. — that’s why commercials were restricted in the early days.

It wasn’t until federal funding was reduced that underwriting information in the form on a commercial was allowed to evolve. It used to be “the following program is brought to you by Exxon – building a better tomorrow… Today.”

Not many know that World Business Review
• Started with Casper Winberger on September 5, 1996
• In 1998 field reports became a big part on their coverage.
• In 2000 Alexander Haig took over as host.
• In 2002 show production moved to WXEL in Boynton Beach.
• In 2003 WBR was forced to move to CNBC. Because the show was charging their guest to appear on the show which was clearly a conflict of interest.
• In 2006 Haig’s health became an issue and Norman Schwartzkoph was considered for a replacement.

From 2004 until 2006, I was the technical director for Alexander Haig’s World Business Review. February 20, 2010 was the day Haig died.

The Future of Public Broadcasting

The future of public broadcasting. Today there’s the Discovery Channel… One and two. The History Channel… One and two. The Learning Channel and other educational program providers. Some say mission accomplished. Viewers say “there be educational programming here… And lots of it.” But who asks “Why fund non-commercial stations when commercial networks provide the same educational programming for profit?” Probably the same folks claiming the financial influence will corrupt the purity of the PBS message.

What matters is what you, the audience decides. You are indeed… The voter.